It is a small white tablet. Looks like a vitamin, slightly bigger than a headache medicine. You bite it off, chew a bit, brush your teeth with the resulting foam and – voila! the buns are clean. Four Treffner school high school students, Marilin Berg, Aksel Joonas Reedi, Märten Kala and Eva Maria Ilves, believe that this should be the case for everyone who is environmentally conscious – better yet, if not everyone at all! – people’s choice of toothpaste. “People are amazed that almost children have managed to start a business. But we are also fans, because it is like ordinary toothpaste, tastes good and is good for nature,” Aksel Joonas Reedi tells merrily. It all started when Marilin Berg and Eva Maria Ilves didn’t bother to bother with any research project to submit to the student company competition. If something is to be done, it should be done well and in a way that will make the world better, the girls thought. Initially, the problem that needed to be solved seemed to be that it is annoying to carry a tube of pasta with you on a trip. Why not seize the washing tablets market in Estonia? Then the recipe for the most common pastas was deepened. 20-30 ingredients! Not all of them should even be swallowed. And what about the empty tube? Nothing! A very large proportion of toothpaste tubes produced around the world still exist in some form, because the multi-layered tube cannot be reprocessed. The business plan took shape: a tablet packaged in glass must be created from natural ingredients. A very large proportion of toothpaste tubes produced around the world still exist in some form, because the multi-layered tube cannot be reprocessed. The business plan took shape: a tablet packaged in glass must be created from natural ingredients. A very large proportion of toothpaste tubes produced around the world still exist in some form, because the multi-layered tube cannot be reprocessed. The business plan took shape: a tablet packaged in glass must be created from natural ingredients.


“We took the list of our flight, we found there the names of two people who were quite unknown to us, of whom we knew that one was strong in chemistry and the other had tried his hand in business. They were willing to participate,” Berg recalls. The company Münt was born. “Small steps to big changes. After all, everyone can replace the toothpaste and there is less plastic,” says Berg. The young people developed their eight-component capsule recipe with the help of researchers at the Pharmacy Department of the University of Tartu. In a year and a half, the Negavati and Ajujahi competitions have been held, the tablets are on sale in 27 places. More than 3,200 products have been sold, and half a thousand people regularly order capsules at home (the refill package arrives in a paper bag every three months). Production had to be moved to Lithuania, and soon a company will probably have to be hired to deal with standing orders. All this is organized by young people from the secondary school, while living with parents. This last fact provides a good opportunity to immediately return all earned income to the company, notes Reedi. “Grow up! Grow up! Grow!” says Berg. The deal in Scandinavia (still shrouded in secrecy) is in the works, Münti was promised the first boost investment by the founder of Pipedrive, investor Ragnar Sass. “We don’t have business experience, but if we admit that we don’t know, it’s easier to learn. As it was said in “Brain Hunt”: we are like sponges that absorb information. Let’s take it and do it!” adds Berg. Article author: Greete Lehepuu Article source: https://ekspress.delfi.ee/artikkel/93458267/unustage-hambapasta-tartu-opilased-motlesid-valja-hambapesutabletid The deal in Scandinavia (still shrouded in secrecy) is in the works, Münti was promised the first boost investment by the founder of Pipedrive, investor Ragnar Sass. “We don’t have business experience, but if we admit that we don’t know, it’s easier to learn. As it was said in “Brain Hunt”: we are like sponges that absorb information. Let’s take it and do it!” adds Berg. Article author: Greete Lehepuu Article source: https://ekspress.delfi.ee/artikkel/93458267/unustage-hambapasta-tartu-opilased-motlesid-valja-hambapesutabletid.