Only necessary stuff inside

Find out what’s inside our toothpaste tablets.

Clean ingredients are just as important as clean teeth. When we say “clean”, we mean non-toxic and even more simply put – really basic. Your toothpaste doesn’t need to have sparkling microplastic or three different colours with three different promises. It most definitely doesn’t need the plastic packaging it comes in.


We decided the challenge the way things are done in the industry. We created toothpaste tablets that are missing all the unnecessary additives found in conventional toothpaste tubes and only consist of stuff that’s good for the teeth and easy on the planet.

Restoring enamel without fluoride

Our ingredients


Hydroxyapatite, also known as HAp, is an effective fluoride alternative that strengthens tooth enamel and makes teeth less sensitive.


Xylitol helps prevent tooth decay and cavity. It is a sweet chemical compound found naturally in fruit, vegetables and berries. It can also be processed from xylan-rich trees such as birch.

Sodium cocoyl isethionate

Sodium cocoyl isethionate (SCI) is a solid substance derived from the fatty acids in coconut oil. It makes the toothpaste tablets foam and the teeth sparkling clean.

Calcium carbonate

Calcium carbonate is one of the most common minerals on Earth. It can be found in nature in chalk, limestone and marble. It’s tiny particles gently clean and polish the teeth.

Sodium bicarbonate

Sodium Bicarbonate, commonly known as baking soda, is a good cleaning agent for the teeth. It balances pH levels in the mouth and removes stains on teeth.

Essential oils

We use small quantities of essential oils (peppermint, spearmint, lemon, grapefruit, tea tree) that give the tabs a nice taste and smell. Essential oils contain limonene that is considered to be an allergen.


Menthol is an organic compound obtained from the oils of mints. Besides leaving a fresh and clean taste in your mouth, it’s also antimicrobial.


Maltodextrin is a plant-based component that has the same function as collagen in organisms. It ensures our toothpaste tablets won’t crack or crumble.

Acacia senegal gum

This plant-based component ensures our tabs stay fresh and cool, keeping the menthol from evaporating.

That’s all!